PRINT/OOH/WORK

 

 

New York New York Hotel and Casino was looking for a unique direct mail piece to encourage patrons to come to the grand opening of their new rock club Rok Vegas.  So we mailed out full size empty guitar cases to one hundred of their high rollers. Inside the guitar cases, high rollers discovered that they had just been gifted with their own personal air guitar, along with The Rok Vegas instructional guide on how to play it. Instructions included tips on power chords, rock stances and an invitation to bring their new air guitar to rock out at the club’s grand opening.

New York New York Hotel and Casino was looking for a unique direct mail piece to encourage patrons to come to the grand opening of their new rock club Rok Vegas. So we mailed out full size empty guitar cases to one hundred of their high rollers. Inside the guitar cases, high rollers discovered that they had just been gifted with their own personal air guitar, along with The Rok Vegas instructional guide on how to play it. Instructions included tips on power chords, rock stances and an invitation to bring their new air guitar to rock out at the club’s grand opening.

 

 

 

 

 

 

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